
Non-fiction Proposal Guidance
We accept submissions of non-fiction as full manuscripts and as proposals. A proposal should set out clearly what the book is you want to write and answer the following questions:
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What is the book about?
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What is the book’s thesis or argument, and what’s new about it?
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Why are you the right person to write the book?
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Why is now the right time to publish the book?
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Who makes up the core audience for the proposed book, and why will they find it appealing?
How to structure your proposal:
A proposal can be up to 30 pages long and should include:
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An introductory pitch: written in the style of the book (similar to an introduction) and which gets across the core idea of the book and why it is important/original/controversial and timely
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A biography: highlighting your personal and professional background and how this makes you best placed to write this book
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A section on market and competition: who might buy this book and what other books it could be compared to
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Publishing details: wordcount (an average general nonfiction book contains 70,000–90,000 words) and how long you realistically need to write the whole manuscript
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One or two sample chapters: most commonly the early chapters of the book, but not the introduction
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Chapter outlines: usually a sizeable chunk of text (up to a page) written in the style of the book, for each chapter of the book, giving a good idea of what each chapter is about.